We set out to give Tom's of Maine a social refresh that would tap into and expand their audience to Gen-Z & Younger Millenials.
We built out our approach to resonate with Tom's community of Do-gooders, with an always on approach, across Instagram & TikTok.
I worked with the amazing team at CULT as Creative Director with a small and agile team of Art Directors, Social Creatives and producers, across the Tom's account for our year-long partnership.
From large scale shoot’s to agile TikToks and designed assets. We tapped into consumer trends to execute social content that engaged the Tom’s audience.
Team Creative lead: Robyn Miller Social Creative: Tyn Tan Yu Nuo & Ella Lawrence. Photography Charlotte Garner & Anjali Rai
